BMW, Krispy Kreme, Artline, Ikea and Boca Lupo ran April Fool’s Day topical newspaper advertisements, which added humour to their brand personality and increased brand awareness. http://tinyurl.com/3vwjcqy
Mar 28 2011
29,000 people visit Showbag app in 19 days
29,000 people have visited the Komosion-created Royal Easter Show Showbag Application in 19 days http://tinyurl.com/4sma7do
Mar 28 2011
Myer moving more marketing online
“We don’t plan to reduce our media spend over the next 12 months,” Myer chief executive Bernie Brookes tells The Australian Financial Review (March 28, 2011), “but we will spend more on digital marketing, online community marketing programs, blogging, iPad and iPhone apps and so on.”