Facebook > Google graph.

For a full week in mid-March, social networking site Facebook.com replaced search engine behemouth Google.com as the most visited web site in the United states.

According to Hitwise, an online monitor, Facebook.com received 7.07% of all internet traffic, just ahead of Google.com which had 7.03%.

The figures do not take into account searches made through the Google toolbar, or people accessing Gmail or Google maps.

With the web now potentially more sociable than searchable, marketers will certainly start to view Facebook as a proper marketing platform.

Let’s face it, the advertisements on it are pretty hokey at the moment!