BMW, Krispy Kreme, Artline, Ikea and Boca Lupo ran April Fool’s Day topical newspaper advertisements, which added humour to their brand personality and increased brand awareness. http://tinyurl.com/3vwjcqy
Mar 28 2011
29,000 people visit Showbag app in 19 days
29,000 people have visited the Komosion-created Royal Easter Show Showbag Application in 19 days http://tinyurl.com/4sma7do
Mar 28 2011
Myer moving more marketing online
“We don’t plan to reduce our media spend over the next 12 months,” Myer chief executive Bernie Brookes tells The Australian Financial Review (March 28, 2011), “but we will spend more on digital marketing, online community marketing programs, blogging, iPad and iPhone apps and so on.”
Mar 09 2011
Google’s Android now #1 for US Smartphone users
A report released by comScore 65.reveals what we were expecting to happen. Since January 2011, Google’s Android is the #1 operating platform for US used smartphones. Android’s market share is 31.2 percent market share, leaving behind RIM (BlackBerry) in second spot with 30.4 percent market share. Apples platform, used on iPhones, is ranked third with a 24.7 percent share of the market. On 4 and 5 it is Microsoft and Palm respectively.
So what does this mean for your business? Do you need an application for Android? Or are your users more likely to use a BlackBerry or an iPhone? Or would a mobile optimised web site be your best bet that works across all platforms and devices? Please give us a call or email us if you like to discuss your options in more detail. We are happy to help.
Berry Driessen, CEO
+ 61 3 9282 9888
Jan 17 2011
The Internet in 2010 in numbers
The internet is the medium of the big numbers!
Last year we sent 107 trillion of emails, of which 89% was spam. Just over 21 million new websites were added in 2010, taking the total live sites to 255 million. There are almost 2 billion internet users worldwide, of which 42% are in Asia, and a modest 13% in North America. There are now 600 million people on Facebook, with 250 million new users added in 2010. And 35 hours of video is uploaded to YouTube…every minute !! From Internet 2010 in numbers.
Jan 11 2011
Komosion’s Vietnamese Team in Melbourne
Cang and Duc at Phillip Island
Last month two of our Vietnam based Systems Developers came down to Melbourne for some quality face-to-face time with our Melbourne technical team. Cang and Duc spent two weeks working from our Komosion offices and enjoyed some further training in the Komodo Digital product suite. Cang and Duc also took part in some brainstorming sessions to establish the 2011 Komodo Digital development roadmap.
They have now headed back to Vietnam with their head full of Komosion development information! Just before they left they were able to include a whirlwind trip to Phillip Island. See some penguins, checked out the Boardwalk at The Nobbies to see the rock formations and see the seal coloney before they jetted back to Ho Chi Minh City.
Jan 07 2011
Why Your Business Needs a Social Media Policy
A good article appeared in the Entrepreneur on why your business needs to consider implementing a Social Media Policy. Three good reasons include (i) Protect your company’s reputation; (ii) Clarity for staff and avoid legal issues; (iii) raise awareness of your brand.
If you are looking for assistance with designing and implementing a social media policy for your business please do not hesitate to Contact Komosion.
Berry Driessen, CEO
Dec 10 2010
10 million active Australian Facebook users
FACEBOOK has broken through the 10 million barrier of active users in Australia. http://tinyurl.com/32x8vhe
Jun 15 2010
Bringing old world know-how to new media
As an old-time marketer, the last three years have been an interesting time. A fellow marketer I respect enormously and I had a coffee in a small Sydney cafe and discussed our frustration with digital marketing.
With social networking emerging at stellar speed and everyone wanting to have this and that we questioned: ‘How does it add value?’ It reminded us of the dotcom bubble but more subdued.
My friend went on to become an expert in social marketing in high demand and I invested in some new technology companies to work on it from the inside, one of which was Komosion.
Continue reading “Bringing old world know-how to new media”
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