As an old-time marketer, the last three years have been an interesting time. A fellow marketer I respect enormously and I had a coffee in a small Sydney cafe and discussed our frustration with digital marketing.
With social networking emerging at stellar speed and everyone wanting to have this and that we questioned: ‘How does it add value?’ It reminded us of the dotcom bubble but more subdued.
My friend went on to become an expert in social marketing in high demand and I invested in some new technology companies to work on it from the inside, one of which was Komosion.
Continue reading “Bringing old world know-how to new media”