Screenshot of new Microsoft campaign.

In an almost bizarre twist, Microsoft itself has started a marketing drive to get people to leave their old browser where it should be: in the trash.

The “You wouldn’t drink 9 year old milk” tagline might not hold up under too much scrutiny (IE8 is by now several month old milk, at least) but we appreciate the sentiment. We also notice that they couldn’t help putting a dig in against Firefox, Safari and Chrome, but I guess that was to be expected. Komosion has long advocated to its clients that they should not use IE6, and in fact we had to issue a special note letting clients know that if they did use it after this month’s upgrade to Komodo CMS v6, then not all of the features and improvements that we had built in would be able to work properly. That’s not because of any omission on our part, but simply because IE6 is so old there are just things it cannot do.

Still, it does say something: when a software company is so embarrassed by people still using its most outdated offering that it actually campaigns against it.